According to DM News, 72% of major online retailers regularly sent out welcome e-mails to customers who opt-in to be on a subscription list. Citing this year’s Retail Welcome Benchmark Study, the article adds that 32% of welcome e-mails included a discount, reward or incentive. With the solution you offer, your prospects can send e-mails that draw more customers to their Web site and into their brick-and-mortar store!