Gas Prices Affect Consumer Behavior!

Forty-nine percent of US consumers are reducing their spending to compensate for rising gas prices, according to the Center for Media Research and Nielsen Research. The article reports 70% of consumers are combining shopping trips and errands, 41% are eating out less and 39% are staying home more often.

“Our research shows a jump in consumers shopping on the Internet as a way to deal with high gas prices…a wake-up call for manufacturers and retailers alike to step up their ‘direct-to-consumer’ efforts to utilize the Internet to communicate directly with consumers in 2008…”