A reader named Phil wrote:
I know, I know, I am supposed to have a Web site. That said, as I have no plans to sell online, I just don't see the need for a site. My business has been around forever and we have done just fine without one. Am I wrong?
The expert—small-business author and lawyer Steve Strauss—responded with an anecdote that sounds like hundreds of thousands of others:
A few days ago on a busy school night, my wife called and asked me to pick up some dinner on the way home. She mentioned a restaurant we like…and asked me to look up their menu online so we could figure out what to get.
Yet try as I might, I couldn't find their Web site. It finally dawned on me that they did not have one. But since we had not been there in quite a while and could not remember everything on their menu, we decided to get dinner from another place.
This could be the case for any small- or medium-sized business whose owners have opted not to have a Web presence. Plenty of SMBs have lost business to a competitor without even knowing it!
Strauss continued:
Can you do e-commerce if you are not online? Nope. Can customers who hear about you check you out later on the Net if you don't have a site? No again. Can current customers (like I was) find out what your new offerings are if you lack a site? Not easily.
No matter what a business’ size, status or goals, there’s no way your Web solution won’t help it prosper!
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