Did you know…

According to research by Harris Interactive and eMarketer, people aged 13-21 have a growing impact on purchasing decisions in their parents’ households!

As a matter of fact, teens as young as age 14 said they have debit cards or were using their parents’ credit cards to make online purchases. Kids said they had particular influence in business categories such as travel, clothing, movies/video games and books.

Do you have any prospects working in these business categories or others that would appeal to this demographic? If so, they need e-commerce solutions to keep up with the competition!