Monday, May 5, 2008

Did you know…

According to research released this month by Harris Interactive, half of respondents said they made an online purchase in the previous year as a result of permission-based e-mail marketing. And, as eMarketer points out, “e-mail was second only to customer reviews on Web sites for influencing online purchases” according to a study conducted in February by DoubleClick Performics. When it comes to influencing online purchases, e-mail was nearly equal to search methods, according to the study.

These numbers show that opt-in e-mail (not spam!) is an extremely effective way for the clients to influence their customers into making a purchase. Mavik Web Solution provides the tools necessary for you to create e-mail lists and track customers so you can take advantage of this successful marketing approach!
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