Did you know…

According to a recent ICOM survey, 67% of shoppers said they are much more or somewhat more likely to use coupons during a recession. Shoppers’ ages were also a factor in coupon use, with 71% of consumers in the 18-34 age bracket saying they were more likely to use coupons and 68% in the 35-54 year-old age bracket and 63% of those 55 years and older.

The best news is that 58% of consumers responding in the survey said they would increase their coupon use if they had access to coupons electronically! Business owners have the ability to reign in these spenders during trying economic times—help them make it possible!